Front cover image for Google : how Google works

Google : how Google works

"Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently ... If Eric and Jonathan were going to succeed they realized they would have to relearn everything they thought they knew about management and business. Today Google is a global icon that regularly pushed the boundaries of innovation in a variety of fields. [This] is a ... primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multi-faceted employees whom Eric and Jonathan dub 'smart creatives' ... the authors illustrate management maxims ... with numerous insider anecdotes from Google's history"--Publisher's description
Print Book, English, 2015
John Murray, London, 2015