Front cover image for Blue Ocean Strategy

Blue Ocean Strategy

Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet these hallmarks of competitive strategy are not the way to create profitable growth in the future
Print Book, English, ©2005
Harvard Business School Press, Boston, Mass., ©2005
xv, 240 pages : illustrations ; 25 cm
9781591396192, 1591396190
Creating blue oceans
Analytical tools and frameworks
Reconstruct market boundaries
Focus on the big picture, not the numbers
Reach beyond existing demand
Get the strategic sequence right
Overcome key organizational hurdles
Build execution into strategy
The sustainability and renewal of blue ocean strategy