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<TABLE CELLSPACING=0 CELLPADDING=0><TR><TD>Acknowledgments</TD><TD WIDTH=40></TD><TD VALIGN=TOP>vii</TD><TD></TD></TR><TR><TD>Note on Japanese names</TD><TD WIDTH=40></TD><TD VALIGN=TOP>ix</TD><TD></TD></TR><TR><TD>Introduction: The 1990s---Japan returns to Asia in the age of globalization</TD><TD WIDTH=40></TD><TD VALIGN=TOP>1</TD><TD VALIGN=TOP>(22)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=20></TD><TD>Taking ``Japanization'' seriously: Cultural globalization reconsidered</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>23</TD><TD VALIGN=TOP>(28)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=20></TD><TD>Trans/nationalism: The discourse on Japan in the global cultural flow</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>51</TD><TD VALIGN=TOP>(34)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=20></TD><TD>Localizing ``Japan'' in the booming Asian markets</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>85</TD><TD VALIGN=TOP>(36)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=20></TD><TD>Becoming culturally proximate: Japanese TV dramas in Taiwan</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>121</TD><TD VALIGN=TOP>(37)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=20></TD><TD>Popular Asianism in Japan: Nostalgia for (different) Asian modernity</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>158</TD><TD VALIGN=TOP>(41)</TD></TR><TR><TD><TABLE CELLSPACING=0 CELLPADDING=0><TR><TD WIDTH=20></TD><TD>Japan's Asian dreamworld</TD></TR></TABLE></TD><TD WIDTH=40></TD><TD VALIGN=TOP>199</TD><TD VALIGN=TOP>(12)</TD></TR><TR><TD>Notes</TD><TD WIDTH=40></TD><TD VALIGN=TOP>211</TD><TD VALIGN=TOP>(22)</TD></TR><TR><TD>References</TD><TD WIDTH=40></TD><TD VALIGN=TOP>233</TD><TD VALIGN=TOP>(28)</TD></TR><TR><TD>Index</TD><TD WIDTH=40></TD><TD VALIGN=TOP>261</TD><TD></TD></TR></TABLE>

Examining the increased presence of Japanese media and popular culture in the rest of Asia, this book looks at how this is received and how it has transformed Japanese self-understanding

Recentering globalization : popular culture and Japanese transnationalism