Front cover image for The art of innovation : lessons in creativity from IDEO, America's leading design firm

The art of innovation : lessons in creativity from IDEO, America's leading design firm

Tom Kelley, Jonathan Littman
The general manager of IDEO, the design firm that created the Apple Mouse and the Palm V, reveals strategies for fostering imagination, expressing ideas, and developing hit products by bringing out the creativity in every employee
Print Book, English, 2001
1st ed View all formats and editions
Currency/Doubleday, New York, 2001
Business book summary
Case studies
307 pages : illustrations (some color) ; 25 cm
9780385499842, 0385499841
45263895
Attitudes patronales
Case studies
Changement organisationnel
Commerce
Creative ability
Creative ability in business
Creative ability in business Case studies
Creativity
Créativité
Créativité dans les affaires Cas, Études de
Créativité dans les affaires Études de cas
Études de cas
Gestion
IDEO
IDEO (Firm)
Innovation
Innovations Cas, Études de
Innovations Études de cas
Innovationsmanagement
Kreativität
Motivation
Organizational Innovation
Organizational change
Technological innovations
Technological innovations Case studies
Unternehmen
creativity
Forewordxi
Tom Peters
Innovation at the Top
1(14)
Winging it in Start-up Mode
15(8)
Innovation Begins With an Eye
23(30)
The Perfect Brainstorm
53(14)
A Cool Company Needs Hot Groups
67(34)
Prototyping is the Shorthand of Innovation
101(18)
Build Your Greenhouse
119(28)
Expect the Unexpected
147(16)
Barrier Jumping
163(30)
Creating Experiences for Fun and Profit
193(26)
Zero to Sixty
219(10)
Coloring Outside the Lines
229(24)
In Search of the ``Wet Nap'' Interface
253(22)
Live the Future
275(16)
Getting in the Swing
291(8)
Index299
Includes index
Sample text
Table of contents
Table of contents
Table of contents
Companion web site
Contributor biographical information
Publisher description