Front cover image for E-mail marketing for dummies

E-mail marketing for dummies

E-mail Marketing For Dummies provides a trusted source of information on proven strategies for launching and conducting an effective e-mail marketing campaign designed to drive sales and enhance product/brand reputation. Author John Arnold is a hig
eBook, English, ©2008
Wiley Pub., Hoboken, NJ, ©2008
1 online resource (xviii, 336 pages) : illustrations
9780470251782, 9780470288412, 9780470947678, 0470251786, 0470288418, 0470947675
E-Mail Marketing For Dummies; About the Author; Dedication; Author's Acknowledgments; Contents at a Glance; Table of Contents; Introduction; About This Book; Conventions Used in This Book; What You Don't Have to Read; Foolish Assumptions; How This Book Is Organized; Part I: Getting Started with E-mail marketing; Part II: Mapping Out an E-Mail Marketing strategy; Part III: Constructing an Effective Marketing E-Mail; Part IV: Delivering and Tracking Your E-Mails; Part V: The Part of Tens; Icons Used in This Book; Where to Go from Here; Part I : Getting Started with E-Mail Marketing
Includes index