Consuming angels : advertising and Victorian women
This is a major study of the manner in which Victorian advertisements shaped social values and ideals. It demonstrates how advertisements reflected hedonistic patterns, glorified the culture's consumerism, and mythologized a middle-class life which offered prosperity for all
eBook, English, 1994
Oxford University Press, New York, 1994
1 online resource (xii, 224 pages) : illustrations
9781423758600, 9781601299536, 9780195085969, 9781280442186, 9786610442188, 9780195358872, 1423758609, 1601299532, 0195085965, 1280442182, 6610442185, 0195358872
1. Victorian Consumer Culture; 2. Commercial Interpretations of the Domestic Ideology; 3. Progress in the Victorian Advertisement: Productive Engines and Consuming Conflagrations; 4. Heroes for Sale; 5. Anxiety in the Victorian Advertisement: Evangelical Forms and Material Deliverers; 6. Community and the Individual; 7. Social Emulation and Mass Consumption: Elitism or Material Democratization?; 8. Conclusion; Notes; Bibliography; Index
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