Front cover image for Ageless marketing : strategies for reaching the hearts & minds of the new customer majority

Ageless marketing : strategies for reaching the hearts & minds of the new customer majority

"In Ageless Marketing, authors David B. Wolfe and Robert E. Snyder document the results of a groundbreaking research project on the aging boomer generation, detailing the core values, buying behaviors, and emotional factors that distinguish the New Customer Majority
Print Book, English, ©2003
Dearborn Trade Pub., Chicago, IL, ©2003