Say it like Shakespeare : how to give a speech like Hamlet, persuade like Henry V, and other secrets from the world's greatest communicator
Featuring how-tos, illustrated with pithy examples, insights, and witticisms from Shakespeare's works, this book looks at what goes into successful communication. Among other things, readers learn how to: gather vital audience intelligence; develop a sound action plan; organize a winning message; persuade with dress, voice modulation; and more.