The startup owner's manual : the step-by-step guide for building a great company. Vol. 1
"More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the 'Lean Startup' movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you: - Avoid the 9 deadly sins that destroy startups' chances for success - Use the Customer Development method to bring your business idea to life - Incorporate the Business Model Canvas as the organizing principle for startup hypotheses - Identify your customers and determine how to 'get, keep and grow' customers profitably - Compute how you'll drive your startup to repeatable, scalable profits. The Startup Owners Manual was originally published by K & S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product."-- Provided by publisher
eBook, English, 2020
Wiley, Hoboken, New Jersey, 2020
1 online resource (xxix, 571 pages) : illustrations
9781119690726, 9781119690672, 1119690722, 1119690676
Getting started. The path to disaster : a startup is not a small version of a big company
The path to the to the epiphany : the customer development model
The customer development manifesto
Customer discovery. An introduction to customer discovery
Customer discovery, phase one : state your business model hypothesis
Customer discovery, phase two : "Get out of the building" to test the problem : "do people care?"
Customer discovery, phase three : "Get out of the building" and test the product solution
Customer discovery, phase four : verify the business model and pivot or proceed
Customer validation. Introduction to customer validation
Customer validation, phase one : "Get ready to sell"
Customer validation, phase two : "Get out of the building and sell!"
Customer validation, phase three : develop product and company positioning
Customer validation, phase four : the toughest question of all : pivot or proceed?
Originally published 2012 by K&S Ranch Publishing