Front cover image for The art of innovation : lessons in creativity from IDEO, America's leading design firm

The art of innovation : lessons in creativity from IDEO, America's leading design firm

The general manager of IDEO, the design firm that created the Apple Mouse and the Palm V, reveals strategies for fostering imagination, expressing ideas, and developing hit products by bringing out the creativity in every employee
eBook, English, 2001
Currency/Doubleday, New York, 2001