Front cover image for McClure's magazine

McClure's magazine

Samuel S. McClure and John S. Phillip began their famous magazine in 1893 as an appendage to their business of syndicating fiction. McClure's soon gained popular approval and success, largely through its publication of Ida M. Tarbell's illustrated series on Napoleon and Lincoln. Other factors contributing to its success were scientific articles highlighting new discoveries, features on wild animals, trains, and exploration, and substantial contributions in fiction. These features helped to put McClure's in the forefront of American magazines in circulation, advertising patronage, and prestige. McClure's exerted a tremendous influence on the thinking of the American people, particularly during the muckraking period. Tarbell's "History of the Standard Oil Company" spearheaded the movement. It was followed by Lincoln Steffens' expose "The shame of cities," which was perhaps the chief series of the whole muckraking movement. By the end of this period, McClure's was beginning its decline. It changed hands several times and was suspended and revived three times between 1921 and 1927
Journal, Magazine, English, 1893-1929
S.S. McClure, New York, 1893-1929