| Introduction | | ix | |
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| UNIT I. HISTORICAL AND CULTURAL SOURCES OF COMMUNICATION THEORY |
| | 1 | (54) |
| |
| Metaphors Concerning Speech in Homer |
| | 7 | (12) |
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| The Spiritualist Tradition |
| | 19 | (10) |
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| The Invention of Communication |
| | 29 | (8) |
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| A Cultural Approach to Communication |
| | 37 | (18) |
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| Projects for Theorizing the Historical and Cultural Sources of Communication Theory |
| | 51 | (4) |
| | 55 | (48) |
| |
| Communication Theory as a Field |
| | 63 | (40) |
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| Projects for Metatheorizing |
| | 99 | (4) |
| UNIT III. THE RHETORICAL TRADITION |
| | 103 | (60) |
| |
| | 107 | (14) |
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| | 121 | (10) |
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| | 131 | (12) |
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| Beyond Persuasion: A Proposal for an Invitational Rhetoric |
| | 143 | (20) |
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| Projects for Rhetorical Theorizing |
| | 159 | (4) |
| UNIT IV. THE SEMIOTIC TRADITION |
| | 163 | (54) |
| |
| | 169 | (8) |
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| | 177 | (6) |
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| The Object of Linguistics |
| | 183 | (8) |
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| | 191 | (10) |
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| Communication With Aliens |
| | 201 | (16) |
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| Projects for Semiotic Theorizing |
| | 213 | (4) |
| UNIT V. THE PHENOMENOLOGICAL TRADITION |
| | 217 | (44) |
| |
| The Problem of Experiencing Someone Else |
| | 223 | (2) |
|
| | 225 | (14) |
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| The Hermeneutical Experience |
| | 239 | (12) |
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| Deconstructing Communication |
| | 251 | (10) |
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| Projects for Phenomenological Theorizing |
| | 257 | (4) |
| UNIT VI. THE CYBERNETIC TRADITION |
| | 261 | (52) |
| |
| | 267 | (8) |
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| Some Tentative Axioms of Communication |
| | 275 | (14) |
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|
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| The Limited Capacity Model of Mediated Message Processing |
| | 289 | (12) |
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| | 301 | (12) |
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| Projects for Cybernetic Theorizing |
| | 309 | (4) |
| UNIT VII. THE SOCIOPSYCHOLOGICAL TRADITION |
| | 313 | (52) |
| |
| | 319 | (6) |
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| Some Explorations in Initial Interaction and Beyond: Toward a Developmental Theory of Interpersonal Communication |
| | 325 | (14) |
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| Social Cognitive Theory of Mass Communication |
| | 339 | (18) |
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| The Small Group Should Be the Fundamental Unit of Communication Research |
| | 357 | (8) |
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| Projects for Sociopsychological Theorizing |
| | 361 | (4) |
| UNIT VIII. THE SOCIOCULTURAL TRADITION |
| | 365 | (60) |
| Introduction to Unit VIII |
| |
| The Social Foundations and Functions of Thought and Communication |
| | 371 | (6) |
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| The Mode of Information and Postmodernity |
| | 377 | (14) |
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| Communication as the Modality of Structuration |
| | 391 | (14) |
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|
|
| | 405 | (20) |
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| Projects for Sociocultural Theorizing |
| | 421 | (4) |
| UNIT IX. THE CRITICAL TRADITION |
| | 425 | (78) |
| |
| | 433 | (4) |
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| The Culture Industry: Enlightenment as Mass Deception |
| | 437 | (10) |
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| Truth and Society: The Discursive Redemption of Factual Claims to Validity |
| | 447 | (10) |
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| Systematically Distorted Communication and Discursive Closure |
| | 457 | (16) |
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| Paris Is Always More Than Paris |
| | 473 | (22) |
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| Projects for Critical Theorizing |
| | 491 | (4) |
| | 495 | (8) |
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| Author Index | | 503 | (8) |
| Subject Index | | 511 | (14) |
| About the Editors | | 525 | |
