Handbook of persuasive tactics : a practical language guide
Presents 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields. The text includes such tactics as analogy, argument presentation, humour and metaphor, and should appeal to anyone interested in persuasion.
Print Book, English, 1996
Routledge, London, 1996
XXIII, 402 Seiten 25 cm
Chapter 1 Table of tasks; Chapter 2 Index to collection of tactics; Chapter 3 Collection of tactics;
Literaturangaben (S. 397-402)