Change by design : how design thinking transforms organizations and inspires innovation
Tim Brown (Author), Barry Kātz (Author)
Shows how the techniques and strategies of design belong at every level of business, in the first book to detail IDEO's internationally recognized Design Thinking process
Print Book, English, 2009
First edition View all formats and editions
Harper Business, [New York], 2009
viii, 264 pages : illustrations ; 24 cm
9780061766084, 9780062337382, 0061766089, 0062337386
310399052
Getting under your skin, or, How design thinking is about more than style
Converting need into demand, or, Putting people first
A mental matrix, or, "These people have no process!"
Building to think, or, The power of prototyping
Returning to the surface, or, The design of experiences
Spreading the message, or, The importance of storytelling
Design thinking meets the corporation, or, Teaching to fish
The new social contract, or, We're all in this together
Design activism, or, Inspiring solutions with global potential
Designing tomorrow
today
Illustrations on end papers