Gardner's guide to pitching and selling animation

Print version:

The light bulb goes off

Finding the best format

Issues of property ownership and other legal matters

Developing characters, story, and the world around them

Crafting the bible for a pitch

Spec treatments and pilot scripts

Sketches, reels, and other concept art

Getting in to submit or pitch an idea

The art of the pitch

Dealing with feedback

After the sale

Pitching is a global business