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Sun Tzu and the art of business

Mark McNeilly
In what is actually two books in one--a synthesis of Sun Tzu's ideas into six strategic principles for business executives plus the entire text of Samuel B. Griffith's popular translation of "The Art of War"--McNeilly shows how Sun Tzu's principles can successfully be applied to modern business situations. 22 linecuts.
eBook, English, ©1996
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Oxford University Press, New York, ©1996
BusinessPro collection
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Business planning
Entreprises Planification
Handbooks and manuals
Livres électroniques
Management
Planification stratégique Guides, manuels, etc
Strategic planning
Strategic planning Handbooks, manuals, etc
Sunzi, 6e s. av. J.- C
Sunzi, active 6th century B.C
Sunzi, active 6th century B.C. Views on management
Introduction3(9)
Win All Without Fighting: Capturing Your Market Without Destroying It
9(14)
Avoid Strength, Attack Weakness: Striking Where They Least Expect It
23(17)
Deception and Foreknowledge: Maximizing the Power of Market Information
40(19)
Speed and Preparation: Moving Swiftly To Overcome Your Competitors
59(31)
Shape Your Opponent: Employing Strategy To Master the Competition
90(27)
Character-Based Leadership: Providing Effective Leadership in Turbulent Times
117(24)
Putting The Art of Business into Practice
141(14)
Notes155(10)
Suggested Readings of The Art of War165(2)
Original Translation167(84)
Samuel B. Griffith
Bibliography251(6)
Index257
Titre de l'écran-titre (visionné le 5 mars 2012)
Books24x7