Front cover image for The startup owner's manual. Vol. 1 : the step-by-step guide for building a great company

The startup owner's manual. Vol. 1 : the step-by-step guide for building a great company

Steven G. Blank (Author), Bob Dorf (Author)
"The Startup Owner's Manual is what it says: a comprehensive, step-by-step guide to getting startups right. It walks entrepreneurs through the customer development process that gets them out of the building, where customers live, to develop winning products customers will buy"-- Back cover
Print Book, English, 2012
First edition View all formats and editions
K & S Ranch, Inc., Pescadero, California, 2012
xxix, 571 pages : illustrations ; 25 cm
9780984999309, 0984999302
Introduction. A repeatable path ; Why a second decade? ; The four steps: a new path
Getting started. The path to disaster : a startup is not a small version of a big company ; The path to the epiphany : the customer development model ; The customer development manifesto
Step one : Customer discovery. An introduction to customer discovery ; Customer discovery, phase one: State your business model hypotheses ; Customer discovery, phase two : "Get out of the building" to test the problem : "Do people care?" ; Customer discovery, phase three : "Get out of the building" and test the product solution ; Customer discovery, phase four : Verify the business model and pivot or proceed
Step two : Customer validation. Introduction to customer validation ; Customer validation, phase one : "Get ready to sell" ; Customer validation, phase two : "Get out of the building and sell!" ; Customer validation, phase three : Develop product and company positioning ; Customer validation, phase four : The toughest question of all : pivot or proceed?
The startup owner's manual "site" map
Appendix A. Customer development checklists
Appendix B. Glossary
Appendix C. How to build a web startup : a simple overview
Includes index Additional Information at Google Books